Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules—the EU’s Artificial Intelligence Act. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. The Open App Markets Act could potentially become a law this year. By Trishla Ostwal . trishla. Follow. By Trishla Ostwal In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. Verified. The Markup Hottest in Tech. Trishla previously worked in digital advertising and social media analytics and switched to journalism. com; Trishla is an Adweek staff reporter covering tech policy. Cathy Butler CEO, Organic. By Trishla Ostwal . By Trishla Ostwal . The ruling sets a precedent for content creators. Recommended articles Popular Now. —Trishla Ostwal. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. S. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data [email protected] billion on Thursday by Italy’s competition regulator, the Autorità Garante della. Adweek is the leading source of news and insight serving the brand. Articles by Trishla Ostwal on Muck Rack. Built on the combined capabilities of GPT-4 and Dall-E 2, within. Follow. The eighth week of the U. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. Ad-blocking apps in the U. Civil Rights Attorney, Michael Sussman submitted a letter to the U. We would like to show you a description here but the site won’t allow us. The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Nidhi Upadhyaya. Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. TikTok released its latest transparency report, which shows all content and ads removed from the platform since this time last year. ostwal@adweek. Trishla Ostwal reposted this Report this post Adweek 1,374,328 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. trishla. ostwal@adweek. By Trishla Ostwal. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. Podcast Producer of the Year, Best Storytelling Podcast. Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. By Trishla Ostwal. The policy. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. By Trishla Ostwal. trishla. By Trishla Ostwal . Trishla Ostwal’s Post Trishla Ostwal 1d Report this post Report Report. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. Adweek/Getty [email protected] Trishla Ostwal . The Pentagon has implemented several methods to block digital ads in response to Sen. The changes have different requirements for ads based on region. 1mo Edited. Trishla Ostwal 3w Report this post Report Report. By Trishla Ostwal . By Trishla Ostwal . As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back. IAB. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. S. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. trishla. It all began with a DM. By Trishla Ostwal . In its annual report issued last Thursday, the social. Announces Strategic. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. This was nearly three years [email protected]@adweek. The pandemic was tough on the theatre industry. Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. By Trishla Ostwal . trishla. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal TikTok’s attempt to increase transparency—and woo Washington lawmakers and civil society organizations to remain operating in the U. Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction,. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. By Trishla Ostwal. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. trishla. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Exclusive: BuzzFeed Inc. S. By Trishla Ostwal Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. @trishlaostwal; trishla. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. The Real Ways Synthetic Data Is Changing Advertising . By Trishla Ostwal . Recommended articles Popular Now. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform. com; Trishla is an Adweek staff reporter covering tech policy. How I grew @natures on Instagram from 100,000 followers to 1,200,000 in 4 months. com; Trishla is an Adweek staff reporter covering tech policy. Announces Strategic. Justin Sullivan — Getty Images. trishla. Adweek is the leading source of news and insight serving the brand. By Trishla Ostwal . The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . 30 a. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Against the backdrop of this. Recommended articles Popular Now. By Trishla Ostwal . Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. By Trishla Ostwal . With the Hollywood writers strike. Trishla Ostwal. trishla. The $24 billion funding through RAD partnership by de Blasio is unrealistic according to Fight for NYCHA, a collective of tenants, activists, artists, and housing advocates who oppose RAD. By Trishla Ostwal December 6, 2021. The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. Trishla [email protected] Trishla Ostwal . Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Here are four ways you can promote a company anniversary. Trishla Ostwal. By Trishla Ostwal . . Trishla Ostwal. Currently, three companies on the buy side—Google, Criteo and RTB House—are. com; Trishla is an Adweek staff reporter covering tech policy. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. Recommended articles Popular Now. By Trishla Ostwal . Mark Read on WPP’s Latest Mega Merger—the. Trishla Ostwal Verified (She/Her) Politics of Technology Reporter and Writer, Adweek New York Politics, Technology, U. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. com; Trishla is an Adweek staff reporter covering tech policy. But the new bills, signed into law by Gov. By Trishla Ostwal & David Cohen . The constant tug-of-war between the U. Meta Platforms Inc. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. Multiple industry trade bodies voiced their opposition to the proposed Delete Act ( SB 362) in a letter to California lawmakers late last week. Docu filmmaker from Mumbai, India. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. The California Age-Appropriate Design. By Trishla Ostwal. ostwal@adweek. S, U. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. The bill—the farthest a federal privacy bill has gone—marks a collective effort to regulate ad tech. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal U. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. Corporations often look at the field with their marketing lenses on believing that an investment in PR will impact their bottom line immediately – but this thinking is significantly flawed. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre. Announces Strategic. “I wasn’t what they were looking for,” she recalled. 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant. PMC has seen a 46% increase in total revenue from first-party data year over year. By Trishla Ostwal . “I wasn’t what they were looking for. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal 1mo Report this post Report Report. The Supreme Court’s decision to overturn Roe v. She will leave in the fall but will. Trishla Ostwal/Meta. K. com; Trishla is an Adweek staff reporter covering tech policy. The. com; Olivia is Adweek's senior reporter specializing in. This week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of. February 22, 2022, 5 PM . trishla. By Trishla Ostwal . Why Swifties Should Be More Than Just A Target Audience to Brands. A journalist with experience in print, digital content and audio stories. trishla. By Trishla Ostwal. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Exclusive: BuzzFeed Inc. But mostly, she’s a [email protected] Generative AI News and Top Stories . The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. com; Trishla is an Adweek staff reporter covering tech policy. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. By Trishla Ostwal. Google announced changes to its political content policy ads for audio and video. Recommended articles Popular Now. By Trishla Ostwal . By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer suite of tools ActionIQ CX Hub with. S. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Docu filmmaker from Mumbai, India. com. trishla. As seen in: Adweek, Medium, Flipboard, The Epoch Times, Science News, NewsBreak, Science News for Students. Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. By Trishla Ostwal . Follow. Ron Wyden’s (D-OR) inquiry earlier this summer about the threat posed by foreign spies. Trishla Ostwal. @trishlaostwal; trishla. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. By Trishla Ostwal . Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. Trishla Ostwal 1mo Edited Report this post The fifth week of the U. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. com; Trishla is an Adweek staff reporter covering tech policy. The Winter Symposium is an opportunity for Strategic Communication students, faculty and alumni to come together for a day of thought-provoking ideas and leadership development. Recommended articles Popular Now. On Thursday at 8 a. Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the. . Trishla Ostwal 1w Report this post Report Report. @_oliviamorley; olivia. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. (She/Her) Tech Policy Reporter, Adweek. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. By Trishla Ostwal . The. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. trishla. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. A 2021. By Trishla Ostwal [email protected] Trishla Ostwal . By Trishla Ostwal. The transcript below is edited and condensed for clarity. Support science literacy this Giving Tuesday. Programmatic Data Clean Rooms Are Gaining Pace but Scalability Remains the Hurdle Privacy and scalability are hurdles in data clean room adoption Illustration by Gabby. trishla. By Trishla Ostwal . The agency that regulates nearly all communications companies in the U. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. Recommended articles Popular Now. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. There, she wrote a wide range of stories on everything from the. By Trishla Ostwal . Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. C. Nidhi Upadhyaya. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. Follow. 18 billion, down from $1. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. In its annual report issued last Thursday, the social. Create Real Magic is a holiday card generator featuring some of its most iconic assets. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. Currently doing grad school things at Columbia Journalism School. Trishla Ostwal 1y Edited Life is interesting when it comes around in a full circle. Recommended articles Popular Now. trishla. com; Trishla is an Adweek staff reporter covering tech policy. Tech Policy Reporter, Adweek. Trishla Ostwal. Cox last week, could. By Catherine Perloff & Trishla Ostwal . Recommended articles Popular Now. trishla. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . m. By Trishla Ostwal. Mar 12, 2019— Trishla Ostwal. Instead, the agency’s presentation focused on brand storytelling and Black voices and creators. Recommended articles Popular [email protected] billion, up 13% from the same period last year, but missing estimates of $70. Its ad model lets. com; Trishla is an Adweek staff reporter covering tech policy. —Trishla Ostwal. Failing to include early voters in audience segment targeting could have led to nearly $1. A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. By Trishla Ostwal & Catherine Perloff . Recommended articles Popular Now. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. California passed a new law requiring online platforms like Instagram, YouTube and TikTok, as well as online services,. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal. As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. Ireland’s data watchdog fined Meta $402 million (€405 million) in a long-running investigation that found Instagram allegedly violated the European Union’s data privacy. By Trishla Ostwal. By Stephen Lepitak & Trishla Ostwal . By Trishla Ostwal . Friday, January 20, 2023 | 9:00 a. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. ostwal@adweek. The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Podcast Executive of the Year. trishla. While Game of Thrones fans are still (impatiently) waiting for George R. After a 32-year run, Microsoft’s chief marketing officer Chris Capossela is stepping down, as this “new era of AI is upon us,” according to a message to employees from. By Trishla Ostwal The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster. Trishla Ostwal. Blog; Public Relations Reporter Q&A Series: A Quick Chat with Yahoo Finance’s Alexandra Canal. trishla. By Trishla Ostwal . Simplify by Adding [email protected] Ostwal 3w Report this post Report Report. February 22, 2022, 5 PM . Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. When Facebook users see an ad with a special promotion. Podcast of the Year, Best TV and Streaming Podcast. Follow. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run,. trishla. com; Trishla is an Adweek staff reporter covering tech policy. trishla. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Trishla Ostwal 4w Edited Report this post 🚨 I spoke with WPP on the latest with its content engine (with Nvidia): The AI-powered content production saves up to 93% of its carbon footprint. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Trishla Ostwal reposted this Report this post Adweek 1,370,946 followers 7h Edited The hype surrounding Meta’s shiny new platform has met an awkward reality. Recommended articles Popular Now. Recommended articles Popular Now. By Trishla Ostwal . Succession. The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Read More. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal. As the CEO of a holding company agency and one of the few Asian American women leaders in the industry, Butler’s commitment to DEI goes far. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal. m. By Trishla Ostwal. Pink Card. More Data, More Problems. Recommended articles Popular [email protected]. A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. and 6. Recommended articles Popular Now. A journalist with experience in print, digital content and audio stories. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. Nov 20, 2023. View Trishla Ostwal’s professional profile on LinkedIn. Recommended articles Popular Now. Follow. ostwal@adweek. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . Back Submit. —Trishla [email protected]. Recommended articles Popular Now. By Trishla Ostwal . Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Trishla Ostwal. California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and. S. By Trishla Ostwal . As TikTok faces a possible U. The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media. Powered by Cluep and Twilio . Trishla Ostwal - [email protected] Ostwal reposted this Report this post Adweek 1,373,975 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs.